Skip Corn & Associates offers “hands-on” support to our clients when it comes to marketing their products and/or services.

Marketing comes in many shapes and sizes, not to mention the different forms of media. One important lesson we have learned over the years is “one size fits all” does not apply in the marketing arena. Each business model deserves attention, research and a well thought out plan to maximize impact utilizing the available marketing dollars. In the end, every business welcomes both repeat and new customers. Quality marketing can accomplish both.

Here are two examples of television commercials that included specific objectives for each client. The theme, script and content were designed to target a certain demographic and send a pinpoint targeted message to the viewer.

EGGS UP GRILL – Breakfast and Lunch Franchise Concept

• Attract new customers to the stores in the marketplace.
• Promote the lunch hour and the fact that the entire breakfast and lunch menu is available from
  6am-2pm.
• Send a message of consistency. Even in these changing times, you can count on certain things when you  visit EGGS UP GRILL: family friendly, quality food, smiling faces and warm comfortable setting.
• Invite people to come and give EGGS UP GRILL a try.
• Show the actual EGGS UP GRILL experience to the viewer.

DEPENDABLE SERVICE PLUMBING – Commercial Plumbing Company

• Create a memorable commercial. The plumbing industry is typically an emergency call so the
  #1 goal was to create a commercial that people would remember and talk about at the water
  cooler the next day.
• Step out of the conventional “box” for the plumbing industry when it comes to television spots.
• Touch the viewer by poking fun at the “handyman” in all of us.
• Promote the company tagline “Know Us Before You Need Us” suggesting to the viewer to write down this information because sooner or later you will need us.
  
  

If you are thinking about marketing your business and need creative ideas to accomplish your desired goals, we can assist you in every facet of the campaign

.